Meet The London UK Copywriter That Creates...
Irresistible Words That Persuades,
Influences, and Seduces Your Readers
To Respond To (almost) Any Offer.

London UK, December 2011

Hello. Nice to make your aquaintance. It's great to have you here. The purpose of this brief intro is to give you an overview of who I am and how I can increase your profits.

As a copywriter one of the most daunting tasks is to write about oneself. The challenge is to make yourself sound great without bragging. I’m going to attempt it even though I’ll probably fail. You see... I’m really proud of some my achievements. If me saying that puts you off ... Too bad - we were not meant to do business together.

And before you think I’m one of those sleazy marketing guys that think they can walk on water 24/7, I’m definitely not. In fact I’ve made some big mistakes that I’m quite embarrassed about. But I’m not afraid to admit it and talk about my boo-boo’s especially because I know it can save someone else from the same ill fate.

So.... what do you really do Patrick ??
Quite simply I help businesses boost their response and conversion rates, generate cheaper leads and add more profit to their bottomline. Most of what I do would fall into the category of marketing and sales, more specifically creating irresitible sales copy, marketing campaigns and pitches that sell, sell, sell, and teaching people to do the same.

Could ONE LETTER make you richer ??
The power of words is simple amazing. Let me give you just one example. In the following headline just one letter was added which improved the response rate by 300%. Here it is...

“Put more romance into your life."

Can you guess which one? It’s the letter “S” as in “PUTS more romance into your life. The word “puts” implies that it’s going to be done for you without you doing anything. Since most of us want it all, with none of that dirty “work-thing” it usually pays to appeal to our lazy nature.

That’s just one timy example of the power of words and how understanding your target market at a deep deep level can
yield enormous response and conversion rates.

The Salesletter That Pulled In a cool a 2 $billon.
Well I wish I had written this one but I can’t claim that. And yes it really is true that one salesletter pulled in $2 Billion for the wall street journal. One of it’s secrets is that it starts with an intriguing story that pull the readers into the rest of the letter. This is actual way it starts:

“On a beautiful late spring afternoon, twenty-five years ago....

I haven’t written a 2 $billion salesletter yet, but I’ve done many successful campaigns and I’m very confident I can write “your story” in a way that will skyrocket YOUR profits.

So what can I do for you?
I write pretty much anything with words intended to pull in lots of profits. For example headlines, webpages, salesletters, pitches and presentations, physical mail shots, postcards, banners etc.
(BUT NOT press releases... I simply don’t understand the way journalists think)

But what I do is not just limited to copywriting and pitching. I also come up with completely new angles for your overall marketing message, find undiscovered profit centres and much more.

Everything I do for you will be tracked, so the effectiveness of  any campaigns or strategy can be measured precisely.

And before you say your target market would never like the way I talk to you in this introduction... Come on ....... I’m not a b-class copywriter. Before I start a project I will do extensive research to fully understand your market and get inside the heads of your prospects and clients. I will of course adapt my writing style to what is appropriate and get SUPER HIGH response rates for YOUR market.

What type of companies do I work with?
I pretty much work with all kinds as long as I see them as being ethical and delivering high value to their customers.

Can I help your company? 
No idea ... I’ll have to take a look at your marketing first. Then I can say with great certainty if I’ll be able to do it. BUT... even in the unlikely event that I cannot improve your marketing and your bottom line I Work For FREE!!

I think that’s the only way to do business even though almost all of my competitors think it’s completely fine to run with your money no matter what their performance is. I’ve never understood that and never will.

What results can you expect?
That varies of course vastly depending on your current marketing, your goals and how much work I’m going to put into it. But doubling response and or conversion rates is not unusual.

I’ve done email campaigns that converted 20% of a list to paying clients, optin pages that had 42% response rate and I’ve done pitches that closed 60% of the audience. And again - if I don’t improve your marketing results I work for free.

Crap Marketers Alert!!
Sometimes I’m a bit embarrassed to be a marketer. Why?? Because the huge need for marketing expertise has lead to a lot of socalled experts taking money from honest people for worthless advice.

It’s really sad, but many of them honestly don’t know more than what they learned on a free webinar last month. And with all the people touting themselves as gurus, it can be hard to figure out how to sift the cow-poop from the gold dust.

The way to protect yourself from the imposters is to always chose someone with a full money back guarantee, a long track record AND very importantly use strategies that are directly measurable. (hey guess who fits that description? Hint... he’s from Denmark)

So What’s The Next Step?
Since you are still reading there must be something in my words that connect with you. So, if you want to grow your business massively grab the phone now and call me at 0203 0048 256 or click here to
contact me. We will have a relaxed “no strings attached” chat about your goals and what I possibly can do for you.

It was truly a pleasure introducing myself to you. Have a brilliant day and may the high conversion
be with you.

Patrick M. Powers